Brand Identity at SFU

Become That Someone

Brand Messaging

Our university branding theme, “become that someone” speaks to our Catholic-Franciscan mission to help students grow into compassionate, caring, successful professionals. 


This branding theme celebrates the transformational process that cultivates leaders and prepares students to become that someone who makes a difference in the lives of others. 



Virtue · Truth · Compassion

These values run deep in our culture, and attract students with a devotion to shape the world. 

photography banner


The SFU Office of Communications & Marketing maintains an official photo gallery that is available for use by the University community.


Official Photography Collection

Access Photos


Photo Releases

If your department is taking photos you must use a photo release form for children under 18. 

Download Photo Release Form


University Logos

View our complete collection of university logos including print & web, round and more! 

Brand Colors

Our primary brand color is PMS 201 Red, yet we've pulled together a collection of colors, harvested from nature, that pair well with it.



Complete SFU Style Guide

SFU Color Palette

Color Palette

Brand Fonts

You will see Boton and Lato used on the web and in print. Other fonts that work nicely are Arimo, Robato, and of course, Times New Roman.


Download Fonts