
Brand Identity at SFU
Become That Someone
Brand Messaging
Our university branding theme, “become that someone” speaks to our Catholic-Franciscan mission to help students grow into compassionate, caring, successful professionals.
This branding theme celebrates the transformational process that cultivates leaders and prepares students to become that someone who makes a difference in the lives of others.
Faith · Generosity · Respect
Discovery · Joy
These values run deep in our culture, and attract students with a devotion to shape the world.

Photography
The SFU Office of Communications & Marketing maintains an official photo gallery that is available for use by the University community.
Official Photography Collection
Photo Releases
If your department is taking photos you must use a photo release form for children under 18.
Brand Fonts
You will see Boton and Lato used on the web and in print. Other fonts that work nicely are Arimo, Robato, and of course, Times New Roman.

Brand Colors
Our primary brand color is PMS 201 Red, yet we've pulled together a collection of colors, harvested from nature, that pair well with it.
Download:

University Logos
View our complete collection of university logos including print & web, round and more!
Many Gifts, One Spirit. Saint Francis University is celebrating our Dodransbicentennial, a celebration 175 years in the making, 1847-2022. Anniversary logos are included in our complete collection.