SHIELDS SCHOOL OF BUSINESS

Marketing, Bachelor of Science

Introduction

Earn a Respected Marketing Degree from Saint Francis University

As a Marketing major at SFU, you will learn to effectively and efficiently market products and services to consumers and clients around the globe and develop the skills to assume multiple roles in a complex international business environment. Housed in the Shields School of Business, our Marketing, B.S.  program emphasizes a strong business core combined with advertising, consumer behavior, marketing research, international marketing, and marketing management.

 

 

Offered: On-Campus

ability to add specializations and to fast-track a master's degree
high-caliber, student-centric and values-based business education
strong "alumni mentorship" and "scholar in residence" programs
 The SFU LEARNING EXPERIENCE

Marketing the Saint Francis Way

The Marketing program at SFU affords you every opportunity to obtain a student-centric and values-based business education. By the time you graduate, you’ll have the knowledge, skills, confidence, and experience needed to succeed personally and professionally.

Find your career path in the marketing field! 

Of course, the classroom time spent mastering marketing theory will help you explore career paths; yet, the outside activities and real-world projects at SFU will be just as influential in your decision.

 

Here are some examples of ways you can explore:

  • Work on a real marketing need with a local business owner through the Small Business Development Center on campus. 
  • Tackle a research project with faculty and present the findings at national conferences.
  • Maximize the positive power of business by joining our award-winning chapter of the national Enactus club.
  • Delve into international business practices on our "Spring in London" trip, or study or a semester at our facility in France.
  • Have conversations with our successful alumni who generously devote time to mentoring and are eager to support internships.

The best way to explore what the student experience really looks like is to schedule a visit!

CURRICULUM & COURSES

What You’ll Learn in the Marketing Program

The SFU program emphasizes a strong business core combined with advertising, brand management, consumer insight, global marketing strategy, integrated marketing, marketing management, and marketing research.

 

Our students apply theoretical frameworks to actual practice through the client-consultant model in capstone courses, where students work directly with community partners. We are also a collegiate member of the American Marketing Association, which provides networking, professional development, and competitive case study opportunities for students.

You will also explore:

  • the evolution of the marketing discipline and how marketing has contributed to political, economic, and legal aspects of business;
  • how to access, evaluate, and organize information for decision-making;
  • ethical decision-making, standards, and conduct;
  • the benefits and consequences of marketing activities.
  • Undergraduate Path
  • Accelerated/Graduate
  • Learning Objectives
  • Accreditation
  • Choose your undergraduate path

    On-Campus:

     

    Degree Paths

    Description

    Course Catalog 

    Plan of Study

    Marketing, B.S. 

    on-campus program 

    Course Catalog

    Plan of Study

    Concentration:

    Business Analytics  

    on-site specialization that
    can be taken as part of the  B.S.
    Course Catalog  

    Concentration:

    Digital Media  

    on-site specialization that
    can be taken as part of the  B.S.

    Course Catalog

    Plan of Study

    Concentration:

    Entrepreneurship

    on-site specialization that

    can be taken as part of the  B.S.

    Course Catalog

    Plan of Study

  • Accelerated/Graduate Degrees

     
    Degree  Description Catalog  Plan of Study

    Accelerated MBA/Marketing

     

    earn both an undergraduate marketing degree and an MBA in 4 years

    Course Catalog Plan of Study

    MBA/Marketing

     

    earn both an undergraduate marketing degree and an MBA in 5 years

    Course Catalog 

     
  • The Shields School of Business will graduate students who have the knowledge, skills, love of learning, confidence, drive, and ethical and moral values needed to be spiritually fulfilled in life and successful in professional careers.

     

    Upon completion of this program, students are able to:

    • Demonstrate, in the Spirit of Saint Francis in the Marketplace, knowledge of the ethical value choices and responsibilities of businesses and business leaders.
    • Demonstrate knowledge of the fundamental principles in business in the functional areas of accounting, information systems, finance, management, and marketing.
    • Demonstrate knowledge of the legal, social, economic environments of business.
    • Demonstrate knowledge of the global dimension of business.
    • Integrate the functional areas of business in the process of decision making.
    • Demonstrate the ability to professionally communicate.
  • Saint Francis University has received specialized accreditation for its business programs through The International Accreditation Council for Business Education  (IACBE), located in Lenexa, Kansas.

Experienced management faculty who love to teach

Our professors have real-world professional experience in their chosen fields and make it a priority to help students understand how various theoretical concepts apply to actual practice. You will have many opportunities to work one-on-one or in small groups with the faculty. Guest speakers and site visits augment the instruction in several courses to enrich the value of the program.

 

Department Chair: Dr. Angela Seidel, aseidel@francis.edu, 814-472-3076

 

Career Outlook in Marketing

Students are encouraged to participate in an internship for credit, through established relations with area businesses. The knowledge provided to students through the classroom and real-world internship experiences will increase their value to employers. A marketing degree will prepare students for careers in sales, marketing research, advertising, retailing, and marketing management.

FAQs

Frequently Asked Questions About Management and Saint Francis University

  • Is a double major possible?

    Yes!  In fact many business students double-major to increase their marketability and career prospects AND they are able to graduate in 4 years.  

 

Saint Francis University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), located in Lenexa, Kansas.

 

IACBE logo