SFU Students Win State Marketing Competition
Congratulations to Shields School of Business students, Hunter Longenecker, Urska Medvesek and Yanessa Shabbick, on winning the 2020 America250 PA Direct Effect Innovation Challenge in the final state round.
Under the direction of Dr. Tricia McFadden, the students competed against ten universities and colleges across the Commonwealth of PA and presented a comprehensive integrated marketing campaign, "Small Businesses Build Big Dreams" #BuyPA. The students were each awarded a stipend and internships with the American250PA Commission.
The Pennsylvania Commission for the United States Semiquincentennial (America250PA) was established by the legislature and Governor in 2018 to plan, encourage, develop and coordinate the commemoration of the 250th anniversary of the founding of the United States, Pennsylvania’s integral role in that event, and the impact of its people on the nation’s past, present and future.
America250PA hopes to engage all citizens of the Commonwealth, from all 67 counties, bring the Commonwealth’s history into the conversation so Pennsylvanians can better understand the origins and multiple perspectives of issues facing our Commonwealth & nation today, use history to encourage and inspire future leaders, celebrate the contributions of Pennsylvanians to our Commonwealth’s history but also to our Nation’s history.
The Direct Effect Innovation Challenge is an annual statewide collaborative project that allows students from across PA to compete and design solutions to issued challenges.