Our university branding theme, “become that someone” speaks to our Catholic-Franciscan mission to help students grow into compassionate, caring, successful professionals. The values of faith, generosity, respect, discovery, and joy run deep in our culture, and attract students with a devotion to shape the world.
This branding theme celebrates the transformational process that cultivates leaders and prepares students to become that someone who makes a difference in the lives of others.
Saint Francis wordmark logos
"Become That Someone" wordmark logos
SFU Athletics logos
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You will see Boton and Lato used on the web and in print. Other fonts that work nicely Arimo, Robato, and of course, Times New Roman.
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Our primary brand color is PMS 201 Red, yet we've pulled together a collection of colors, harvested from nature, that pair well with it.
Download the SFU Color Palette >
Complete SFU Style Guide
The idea of using "become that someone" as an inspirational rallying call began
in SFU Athletics to honor the special friendship between Saint Francis grad
Maurice Stokes '55 and his Cincinnati Royals teammate Jack Twyman.
During the 2012-13 season, the Red Flash found inspiration in a quote from Twyman: "Maurice was on his own, something had to be done, and somebody had to do it. I was the only one that was there, so I became that someone."
The theme has continued to thrive in various iterations in athletics world, especially with the Red Flash's partnership with Team Impact. Given the theme's grassroots popularity with students, and its perfect fit with the Franciscan mission of service to others, the university decided to adopt it as the official branding statement in 2017.
Just days later, Stokes suffered a series of seizures while aboard an airplane to Cincinnati to face the Detroit Pistons in a playoff game. The ordeal left Stokes permanently paralyzed and unable to speak. The medical bills, and the attention required, became almost insurmountable. Enter Jack Twyman. Stokes' teammate with the Royals. Twyman became Maurice's legal guardian and assumed responsibility for his friend's medical expenses. The never-ending assists from Twyman helped keep Stokes alive until 1970.
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