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School of Business case study team prevails at Penn State Marketing Association Competition

February 6, 2012

The Saint Francis University School of Business Case Study Team won the 2012 American Marketing Association Regional Case Study Competition held at the Smeal School of Business at Penn State University on Saturday, February 4. The event was hosted by the Penn State Marketing Association (PSMA) and encompassed the 2012 American Marketing Association Regional Conference. The theme of this year’s conference was Ethical Sustainability and Innovation. The Saint Francis delegation consisted of Calley Bridges (Butler, Pa), a senior marketing and management major; Daniel Hines (Munster Township, Pa), a junior marketing major with an MIS minor; Jacob Smith (Hollidaysburg, Pa), a junior marketing major; and Kellie Vanek (Pittsburgh, Pa), a junior marketing major. Dr. Randy Frye, Dean of the Business School, accompanied the team to State College.

 

 SOB Penn State
The championship team of Daniel Hines, Jacob (Jake) Smith, Kellie Vanek, and Kellie Bridges are photographed with their proud Business School Dean Dr. Randy Frye, outside of the Penn State Smeal School of Business Center.

 

The Saint Francis University School of Business Case Study Team won the 2012 American Marketing Association Regional Case Study Competition held at the Smeal School of Business at Penn State University on Saturday, February 4. The event was hosted by the Penn State Marketing Association (PSMA) and encompassed the 2012 American Marketing Association Regional Conference. The theme of this year’s conference was Ethical Sustainability and Innovation. The Saint Francis delegation consisted of Calley Bridges (Butler, Pa), a senior marketing and management major; Daniel Hines (Munster Township, Pa), a junior marketing major with an MIS minor; Jacob Smith (Hollidaysburg, Pa), a junior marketing major; and Kellie Vanek (Pittsburgh, Pa), a junior marketing major. Dr. Randy Frye, Dean of the Business School, accompanied the team to State College.

The case study competition was centered on a complicated published Harvard Business School Case entitled, Applied Research Technologies, Inc.: Global Innovation’s Challenges, involving the third product launch of a mini water-oxidation product for domestic and global market segments. The product development case had strong ethical and social responsibility business implications therein and the Saint Francis team used a triple-bottom line social responsibility of business framework to solve it (People, Planet, and Profit). It was selected from among the ten undergraduate marketing student teams entered in the competition; the other nine teams were comprised of Penn State Smeal School of Business students.

The Conference also included remarks on corporate social responsibility and ethics from the Director of Corporate Social Responsibility at Hershey’s Foods and a Director of Consumer Marketing from Johnson and Johnson, Inc. Two of the team members have direct connections with the Saint Francis University Small Business Development Center: Calley Bridges is a SEED Scholar and Daniel Hines is an Excel Intern there. Three of the four members also are members of the nationally recognized Saint Francis SIFE Team.