Congratulations to Shields School of Business students, Hunter Longenecker, Urska Medvesek, and Yanessa Shabbick, who advanced on Friday, October 23rd, to the Final Round of the America250PA Direct Effect Innovation Challenge!
The team will compete virtually against students from across the state on Wednesday, November 18th. The objective is to present a business to consumer integrated marketing campaign to promote BUYPA through the pillars of Education, Preserve, Innovate, and Celebrate.
The students presented direct mail and hashtag campaigns encouraging Pennsylvanians to support small businesses.
The Pennsylvania Commission for the United States Semiquincentennial (America250PA) was established by the legislature and Governor in 2018 to plan, encourage, develop and coordinate the commemoration of the 250th anniversary of the founding of the United States, Pennsylvania’s integral role in that event, and the impact of its people on the nation’s past, present and future.
America250PA hopes to engage all citizens of the Commonwealth, from all 67 counties, bring the Commonwealth’s history into the conversation so Pennsylvanians can better understand the origins and multiple perspectives of issues facing our Commonwealth & nation today, use history to encourage and inspire future leaders, celebrate the contributions of Pennsylvanians to our Commonwealth’s history but also to our Nation’s history.
The Direct Effect Innovation Challenge is an annual statewide collaborative project that allows students from across PA to compete and design solutions to issued challenges.
Shields School of Business